Seller Fulfilled Prime in Italy
Win the Prime badge on Amazon.it and let us fulfil it. As a Prime-qualified 3PL, we ship your Amazon orders to Prime’s delivery standards from our Italian warehouse, while you keep your stock, your brand, and every other sales channel in one place. Available from 14 July 2026.
Now an Amazon Prime certified 3PL
What is Seller Fulfilled Prime?
Seller Fulfilled Prime (SFP) lets you show the Prime badge on your own Amazon listings while you ship the orders yourself, instead of sending stock into Amazon’s warehouses with FBA. You keep control of your inventory and fulfil Prime orders directly, as long as you meet Amazon’s standards for dispatch speed, on-time delivery, and valid tracking. Most sellers cannot hit those standards alone. That is where a Prime-qualified 3PL comes in.
The Prime badge, without FBA
Show the Prime badge on Amazon.it while your products stay in your own warehouse. No FBA inbound, no commingled stock, no long-term storage fees.
You own the inventory
Stock stays under your control and ours, not Amazon’s. One stock pool serves Amazon, your Shopify or WooCommerce store, and every other channel.
Amazon’s standards, handled
SFP has strict rules on dispatch speed, on-time delivery, and valid tracking. We operate to those rules so your account stays in good standing.
Why the Prime badge is worth it
Prime shoppers are the most valuable buyers on Amazon. The badge is what unlocks them.
Higher conversion
Prime buyers trust the delivery promise and filter for the badge. The same listing usually converts better with Prime than without it.
A stronger shot at the Buy Box
The Prime badge strengthens your position for the Buy Box, where the large majority of Amazon sales happen.
Reach Prime-only shoppers
Many Prime members filter their search to Prime-eligible items only. Without the badge, they never see your listing.
How we run Seller Fulfilled Prime for you
We connect to your Amazon Seller account alongside your other channels and fulfil Prime orders to Amazon’s standard from our warehouse in Northern Italy.
Prime-qualified 3PL
Fulfilment4Italy is qualified to support Seller Fulfilled Prime. We run the warehouse, carriers, and processes Amazon requires for the Prime badge.
Same-day dispatch
Orders placed before our daily cut-off ship the same working day, so you meet Prime’s tight handover windows.
On-time delivery SLA
We deliver to Prime’s speed promise across Italy and track every parcel, with the on-time performance Prime requires.
One stock pool, every channel
Amazon, Shopify, WooCommerce, and other marketplaces all ship from the same inventory through Minerva. No split stock, no double handling.
Seller Fulfilled Prime vs FBA
Both put the Prime badge on your listings. They differ in who holds your stock and how much control you keep.
Inventory location
Stored inside Amazon’s fulfilment centres
Stays in your warehouse and ours
Brand & packaging
Amazon boxes; Amazon controls the unboxing
Your packaging and inserts on every order
Multichannel
Stock is locked to Amazon unless you use MCF
One stock pool serves every sales channel
Fees
Per-unit fees and long-term storage penalties
Transparent 3PL pricing, no FBA storage penalties
Seller Fulfilled Prime questions
Do I need to qualify for SFP myself?
Yes. SFP eligibility sits with your Amazon Seller account, usually after a trial period where Amazon checks your delivery performance. We provide the fulfilment that lets you pass the trial and stay qualified.
Which marketplace do you cover?
Today we focus on Amazon.it (Italy), fulfilled from our Italian warehouse. Talk to us if you also sell on other European marketplaces.
Can I keep selling on Shopify and other channels?
Yes, and that is the point. SFP runs alongside your other channels from a single stock pool, so you are never locked into Amazon.
What happens if an order misses the Prime promise?
Our processes are built around Amazon’s on-time and tracking thresholds, and we monitor performance continuously so your Prime status stays protected.
Add the Prime badge with a partner who can deliver it
Tell us about your Amazon.it volumes and current setup. We will map out how Seller Fulfilled Prime would run with us, including dispatch cut-offs and the delivery standards we would commit to.